8 Clothing Brand Collaborations With CS2 Teams
The esports industry has blown up over the past decade, featuring major teams, massive prize pools, and diverse sponsorships. Initially drawing in only tech companies, CS2 collaborations now reel in many sports and casual wear brands. In this article, we dive into clothing brand collaborations with pro CS2 teams, highlighting how brands like Adidas and Champion partner with esports teams such as Cloud9 and Team Spirit to roll out unique CS2 team merchandise and team apparel. These collaborations help bridge the gap between traditional sportswear and the esports industry, offering fans exclusive products and enhancing brand clothing with CS2 team logos.
Adidas | G2 Esports
The collaboration between Adidas and G2 Esports, announced in 2021, made Adidas the official sports apparel provider for G2. This multi-year deal covers the 2021 Pro Player Jersey, featuring breathable fabric, hoodies, joggers, and crewnecks. It's the perfect branded gamer apparel for CS2.
Adidas aims to step up its presence in the esports market by connecting with G2's young, tech-savvy audience. G2, in turn, cashes in on Adidas's global recognition, high-quality apparel, and exclusive merchandise for fans. The partnership includes content creation and marketing, boosting G2's brand and reflecting esports' growing legitimacy. G2 also snagged exclusive access to Adidas' World of Sports arena in Herzogenaurach, Germany.
PUMA | Cloud9
Cloud9 initially teamed up with PUMA in January 2019. Following the campaign's early success, both parties locked in a new multi-year extension later that same year. PUMA and Cloud9 have partnered to create a dynamic collection blending esports and athletic wear. This includes the Cloud9 x PUMA Future Rider and RS-X sneakers, featuring Cloud9's light blue and white colors, and the Active Gaming Footwear (AGF) designed for comfort and support during gaming.
Major sportswear companies like PUMA are rolling out branded clothing for CS2 teams, not only to boost their visual appeal, but also to expand their market presence. The collection also features lifestyle apparel like hoodies and joggers, combining PUMA's bold design with Cloud9's team colors for both gaming and everyday wear.
Nike | Team Spirit
Exclusive apparel collaborations with CS2 pros redefine gamer fashion, bringing high-quality designs to the forefront. Nike and Team Spirit have teamed up on a project titled "Spirited," marking a significant step in Nike's engagement with the esports community. This collaboration features a new team kit for Team Spirit, designed in partnership with Nike, which was first revealed during the IEM Katowice 2021 Play-In.
The "Spirited" collection blends Nike's athletic technology with Team Spirit's branding, offering performance team wear for gamers and stylish apparel for fans. The collection includes T-shirts, pants, sneakers, hoodies, and crewnecks. This collaboration enhances Nike's esports presence and provides Team Spirit with high-quality gear for performance and brand image.
Champion | OpTic Gaming
The collaboration between Champion and OpTic Gaming was officially announced on March 1, 2019. This partnership rolled out a line of CS2 team branded clothing, including T-shirts, hoodies, long-sleeve shirts, and jerseys. These items are available both online and in select Champion retail stores.
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This partnership brings together Champion's athletic wear and OpTic Gaming's esports brand, offering high-quality, stylish merchandise for fans. The products appeal to both esports enthusiasts and streetwear fans, solidifying OpTic Gaming's presence in lifestyle and fashion.
Gucci | Fnatic
The collaboration between Gucci and Fnatic was officially launched on June 25, 2020. The centerpiece of this partnership is the limited-edition Gucci Dive watch, showcasing Fnatic's logo and its signature black and orange color scheme. The watch features a 40mm stainless steel case, a black and orange bezel, and a black rubber strap embossed with the Gucci logo.
In addition to the watch, the collaboration dives into the spirit of gaming with a dedicated game called "Gucci Dive," available in the Gucci App's arcade section. Players dive into an underwater cave with a special submarine bearing Fnatic's logo to collect coins while avoiding obstacles. This collaboration marks a significant step in merging the worlds of high fashion and esports, bringing Gucci's eclectic aesthetic into the gaming community.
hummel | Sauna | Astralis
Astralis and hummel have partnered since 2020, with hummel handling Astralis’ web store and retail segments. The third partner in this exciting collaboration is SAUNA. This innovative collaboration between Astralis, hummel, and the Danish streetwear brand Sauna was launched on May 31, 2024. This partnership introduced a limited-edition summer collection that includes a player jersey, varsity jacket, and cap. The jersey features a deep wine-red color with gold sponsor logos, a timeless collar, and the number 16 on the back to commemorate the year Astralis was founded. This collection seamlessly blends the aesthetics of esports and streetwear, making it suitable for various occasions beyond gaming, such as festivals and casual wear.
The entire collection was available online at the Astralis and Sauna webshops and showcased at events like the BLAST Premier Spring Final in London and a release party at Astralis Nexus in Copenhagen.
tokidoki | Team Liquid
Team Liquid has teamed up with tokidoki, a Japanese-inspired lifestyle brand, to roll out a new collection of apparel and accessories. This partnership includes a 16-piece collection featuring designs that merge Team Liquid's mascot, Blue, with iconic tokidoki characters such as Kaiju, Ninja Skater, and Salaryman. The collection showcases a unique blend of esports culture and tokidoki's distinctive art style, offering fans a range of items from t-shirts and sweatshirts to accessories like reversible masks and cargo pants.
https://x.com/OvileeMay/status/1328427620166295552
The collaboration aims to appeal to both esports enthusiasts and fans of tokidoki's whimsical designs, providing stylish, high-quality merchandise that celebrates the partnership between the two brands.
Puma | NAVI
One of the best CS2 teams in history Natus Vincere (NAVI) has partnered with PUMA to launch their "Beyond Black and Yellow" Pro Kit for 2024. This joint clothing collection showcases NAVI's commitment to evolving its style and embracing a broader color palette beyond its traditional black and yellow. The new Pro Kit includes jerseys, jackets, pants, and other apparel designed with PUMA's cutting-edge technology to ensure durability, comfort, and performance. This outfit caters to both esports professionals and fans, offering items suitable for intense gaming sessions and everyday wear.
The partnership underscores the belief that "Game Makes Us More," highlighting how gaming enhances lives and fosters community. The NAVI x PUMA Pro Kit is available on NAVI's official online store and in PUMA stores starting May 1, 2024.
Sometimes well-known brands not only sponsor, but can even create their own esports organizations. Among such brands that have their own CS2 teams are such giants as Red Bull or Gucci.
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Clothing brand collaborations with CS2 teams illustrate a dynamic synergy between traditional sportswear and the esports industry. These fashion partnerships with CS2 esports teams create unique merchandise and team apparel, significantly boosting brand visibility and fan engagement within the gaming community. By bridging the gap between conventional sports and esports, these CS2 pro teams clothing contribute to the growing recognition and commercialization of the esports industry, offering fans exclusive products that celebrate their favorite teams and enhancing the overall appeal of esports globally.
